We began with a strategic and technical overview of the organization’s preexisting digital presence. We implemented fresh brand imagery and optimized content effort to enhance the visitor experience. This was particularly crucial in light of Google having rolled out the second round of “Mobilegeddon,” a game-changer for mobile sites. To remain competitive in today’s mobile-centric landscape, the new Yosemite.com needed fast page loading times and a responsive design, all of which it got.
Featuring simplified navigation, an updated color palette and captivating imagery/video, the new site is built to let potential visitors immerse themselves in Yosemite’s landscapes while more easily planning their trips.
Easy to navigate “Things to Do,” “Places to Stay” and “Plan Your Trip” sections allow Yosemite’s visitors to plan their trip in just a few clicks, without wading through pages of less essential information. Those looking for family-friendly pursuits can browse the site’s blog, which features posts such as “Top 10 Family Activities” and more, while those more interested in nearby restaurants can select “Dining” from the main navigation to learn about culinary options. By adding maps on each page, we’ve made it easier for visitors to find what they want to do.
Thanks to this mobile-friendly, data-driven design, the new site will serve the park’s millions of annual visitors for years to come as they seek out the adventure of a lifetime.